Baltimore Symphony Orchestra Appoints Eileen Andrews Jackson to Expanded Role of Vice President of Marketing and Communications
Deborah Goetz, formerly of the Baltimore Opera Company, to fill newly created position, Senior Director of Marketing
Baltimore, Md. (December 23, 2008) – The Baltimore Symphony Orchestra (BSO) today announced two senior-level appointments in its marketing department. Effective January 5, 2009, Vice President of Public Relations Eileen Andrews Jackson will assume the expanded role of Vice President of Marketing and Communications, leading a merged department responsible for marketing, public relations, publications and the ticket office. In this new capacity, Jackson will serve as the chief earned revenue officer and be responsible for strategic implementation of innovative approaches to meeting sales goals, developing new audiences and increasing the BSO’s brand awareness.
At the same time, the BSO is pleased to announce that Deborah Goetz has been hired for a newly created Senior Director of Marketing position, responsible for the Orchestra’s advertising, annual subscription campaign and single ticket sales. As the lead arts marketing specialist on staff, Goetz will provide oversight in the planning and execution of earned revenue initiatives designed to meet or exceed revenue goals and achieve maximum capacity utilization.
“I am thrilled that Eileen has accepted this position,” commented President & CEO Paul Meecham. "In her time at the BSO managing public relations, she has demonstrated surefire instincts and strategic thinking that will serve her well in this expanded role. It is also gratifying to be able to promote from within the organization. Deborah brings extensive experience in all aspects of marketing including expertise in brand development and advertising. Her strong background in the performing arts world, particularly her knowledge of subscriptions and local audiences, will no doubt be invaluable to our marketing and sales efforts moving forward.”
About Eileen Andrews Jackson
Jackson has served as the Vice President of Public Relations and Community Affairs for the BSO since November 2006. Previously she was Director of Public Relations for the BSO at Strathmore arriving shortly after the opening of the Music Center at Strathmore in 2005. She also worked as a Publicist at Washington Performing Arts Society from 2003 to 2005. In her recent tenure at the BSO, she oversaw the successful launch of Music Director Marin Alsop’s inaugural season in 2007-2008 and has garnered widespread coverage of the orchestra and several new initiatives over the past two years.
About Deborah Goetz
Since 1995, Deborah Goetz has served as the Senior Director of Marketing and Communications for the Baltimore Opera Company where she was responsible for earned revenues equaling 50-60% of the Company’s total operating budget. While at the Opera, she led the development of several award-winning advertising campaigns, and oversaw the creation of the organization’s website, in addition to implementing publicity campaigns and editing all company publications. From 1992 to 1994, Goetz managed multi-million dollar advertising budgets for clients at Adworks, located in Washington, D.C. Prior to that position, she worked at W.B. Doner & Company in Baltimore for 13 years where she was responsible for strategic brand development and implementation of all advertising for brands such as Klondike Bars, Budget Rent-A-Car, McCormick & Company Spices, and Sherwin Williams.
About the BSO
The Grammy Award-winning Baltimore Symphony Orchestra is internationally recognized as having achieved a preeminent place among the world’s most important orchestras. Acclaimed for its uncompromising pursuit of artistic excellence, the Baltimore Symphony has attracted a devoted national and international following while maintaining deep bonds throughout the Maryland community through innovative education and community outreach initiatives. With the opening of the Music Center at Strathmore in February 2005, the Baltimore Symphony became the nation’s first orchestra with year-round venues in two metropolitan areas.
The BSO made musical history in July 2005 when it announced the appointment of Marin Alsop as its next music director, making her the first woman to lead a major American orchestra. Maestra Alsop’s inaugural concerts in September 2007 marked the dawn of a new era for the BSO, as she brings her highly praised artistic vision, her dynamic musicianship and her commitment to accessibility in classical music. With an operating budget of $26.7 million, the BSO performs over 150 concerts at the Meyerhoff and The Music Center at Strathmore each year.