Email Marketing Coordinator

 Date: March 2023                           

Position: Email Marketing Coordinator
Department: Marketing and Communications
Reports to: Associate Director of Digital Marketing
Classification: Part-time, non-exempt (up to 25 hours per week)



For over a century, the BSO has been recognized as one of America’s leading orchestras and one of Maryland’s most significant cultural institutions. As the largest cultural institution in Maryland, the BSO is internationally recognized and locally admired for its innovation, performances and recordings, and educational community initiatives including OrchKids. Launched in 2008, OrchKids provides children educational resources and fosters social change through the power of music in some of Baltimore’s under-resourced communities.



•     Operating budget FY 21/22: Approximately $30million
•    Orchestra members: 79 Players; 2 Librarians
•     Administrative Staff: 75 Employees
•    OrchKids Program Staff: 75 Team members


The Email Marketing Coordinator manages the production and delivery of the BSO’s email campaigns across multiple departments. We are looking for a goal-driven Email Coordinator to assist in the development and implementation of email marketing campaigns. Being part of a professional and dynamic marketing team, you will help optimize consumer targeting and email campaigns that result in conversions.

Your main responsibilities will include the execution of email marketing campaigns and communicating with email stakeholders, as well as assistance in planning future campaigns. The ideal candidate should have strong written and verbal communication skills and proficiency in juggling multiple competing priorities while maintaining a strict delivery timetable. Knowledge of email marketing best practices and tactics is imperative.


  • Planning, reviewing, and deploying email marketing campaigns in a timely manner
  • Management of editorial calendar
  • Design and implement direct email marketing campaigns
  • Proofread emails for clarity, grammar, and spelling
  • Ensure mobile-friendly email templates
  • Upgrade our email templates using graphics, personalization, and advanced features
  • Conducting quality assurance analysis of all email campaigns
  • Coordinating and organizing digital assets for email campaigns
  • Collecting and evaluating email reporting metrics on a weekly basis
  • Sending out weekly updates to the SVP, Chief Marketing & Communications Officer, as well as the Associate Director of Digital Marketing
  • Organizing the content collection, review process and email distribution of monthly newsletters
  • Managing a database of subscribers and growing the mailing list in conjunction with VP, Data Analytics
  • Keeping up with the latest email best practices and marketing trends
  • Troubleshoot and fix any problems that may happen during the generation, deployment, and delivery of emails
  • Assist with other projects as assigned.



  • Proven work experience as an Email marketing manager or Digital marketing specialist
  • Ability to work under tight deadlines
  • Hands-on experience with HTML/CSS
  • Proficiency with content management systems
  • Proficiency in marketing automation technology
  • Knowledge of SEO/SEM and Google Analytics
  • Familiarity with analytical and database tools
  • Excellent written communication and copywriting skills
  • Strong project management skills
  • Thorough knowledge and understanding of advertising and marketing disciplines including marketing systems, ticketing, and subscription-based sales.
  • Demonstrated superior organizational skills, attention to detail, and the ability to meet deadlines.
  • Demonstrate creativity, an innovative spirit, initiative, strong problem resolution, and be able to thrive in a fast-paced, team-oriented environment.
  • Proficient in Microsoft programs, including but not limited to Excel, Outlook, and Word. Ability to learn other software programs as needed. Familiarity with Tessitura ticketing software or other types of customer databases is preferred. Familiarity with Wordfly Email Platform is also preferred.
  • Schedule flexibility and willingness to work some nights and weekends as needed.
  • Direct experience with a symphony orchestra and/or performing arts presenter highly preferred. A passion for and working knowledge of classical music plus.


  • Competitive salary negotiable, commensurate with qualifications and experience
  • Hybrid Work Schedule. Remote possible.


The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences of relief, to equalize peak work periods, or otherwise to balance the workload.

How to Apply

Please submit a cover letter, resume, and salary requirements to, with the position title of the job in the subject line of your email. No phone calls.

Relocation assistance is not provided.


The Baltimore Symphony Orchestra and OrchKids use the BSO mission and shared values (Appendices) to govern decisions, actions, and behaviors. These values guide how we conduct our work and professional relationships: Creativity, Respect, Excellence, Education/Engagement, and Diversity. We are focused on a people-first culture for our patrons and our entire BSO family.


The BSO is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, differing physical abilities, genetic information, age, parental status, military service, other non-merit factors.


The BSO is committed to improving and protecting the health of our musicians, staff, and our communities. We comply fully with the COVID-19 requirements of the state of Maryland and the city of Baltimore. It is required that employees be fully vaccinated against COVID-19 and provide proof of vaccination as a condition of employment.



The BSO performs the highest quality symphonic music of all eras that nurtures the human spirit. The BSO is committed to engaging, inspiring, educating, and serving diverse audiences and to enhancing the State of Maryland as a cultural center of vitality and importance.”



In October 2021, the BSO Board of Directors approved the following shared values, or “BSO Creed”:


  • We believe the BSO is first and foremost an artistic institution that is dedicated to the finest creative musical expression.
  • We seek to facilitate opportunities for creative approaches that allow musicians, staff, board, and partners to collaborate to serve our mission.
  • We strive to inform all decisions with our commitment to innovation and continuous improvement.


  • We believe the BSO should value, appreciate, and treat all individuals – patrons, staff, musicians, guest artists, and volunteers with compassion, respect, and dignity.
  • We seek to create a welcoming, safe, and enjoyable environment for all.
  • We strive to embrace all human differences and commit to caring and civility towards all with whom we work and serve.


  • We believe it is an honor to present great music to stir and nurture the soul.
  • We seek to attract, develop, and retain the best talent in all musicians, staff, board, and volunteers. Everyone who works at the BSO has an important role to play in our success.
  • We strive to act with uncompromising integrity and transparency.


  • We believe deep connections to the diverse communities we serve are essential to our mission.
  • We seek to inspire and educate with powerful and meaningful musical experiences for audiences of all ages.
  • We strive to nurture the talents of musicians of all ages with accessible educational initiatives and programs.
  • We strive to create a culture where musicians, staff, board, and volunteers communicate, collaborate, understand, and appreciate each other’s work.


  • We believe diversity, equity, inclusion, and belonging – with respect to race, gender, and personal identity – are cultural and strategic imperatives.
  • We seek to create a culture of excellence that ensures access and inclusion of diverse voices in all that we do.
  • We strive to use the universal language of music to bring people together and embrace our multicultural society.

To apply for this job email your details to