Position: Marketing Content Manager
Department: Marketing
Reports To: Vice President, Growth Marketing
Status: Full-Time, Exempt

Position Summary

The Baltimore Symphony Orchestra (BSO) seeks a creative, versatile, and detail-oriented Marketing Content Manager to lead the strategy, development, and execution of high-impact content across digital and traditional marketing channels. This position is responsible for conceptualizing, producing, and distributing compelling multimedia content—including video, audio, and creative assets—for use in advertising, direct mail, radio, social media, and print.

This position plays a vital role in growing the BSO’s audience, enhancing brand visibility, and supporting sales and engagement goals. The ideal candidate is a hands-on storyteller with technical production skills, a strategic mindset, and an ability to translate the artistic and community impact of the BSO into engaging, on-brand content.

Key Responsibilities

Strategy & Collaboration

• Collaborate with the VP, Growth Marketing and agency partners on audience-focused content strategy
• Manage a holistic content strategy that aligns marketing goals with institutional brand objectives and campaigns
• Coordinate closely with the Communications department—including the Social Media Manager—to ensure cohesion between paid and organic content strategies
• Collaborate with the BSO’s Brand Designer to ensure that all content aligns with the organization’s visual identity, supports campaign goals, and maintains brand consistency across platforms and formats
• Maintain a central content calendar in collaboration with Communications and Advancement departments to optimize storytelling

Content Creation & Media Production

• Create and execute a wide range of marketing advertising content with a particular focus on video storytelling for paid social media, concert trailers, and sizzle reels
• Support the implementation of advertising and marketing campaigns across radio, print, digital, and out-of-home media
• Monitor and assess content performance across paid media channels; use insights to iterate and improve creative outputs
• Produce and traffic all underwriting scripts to appropriate radio stations
• Ensure that all media projects are communicated and produced in a timely fashion
• Assist with trafficking and routing content assets for external media vendors and internal approvals
• Attend concerts; represent the Marketing Department at concerts and events with an eye to increased patron engagement and relationship building
• Other duties as assigned

 

Qualifications

• 3–5+ years of experience in content creation, marketing, or a related creative role
• Strong video and audio production skills, including proficiency in Adobe Creative Suite (Premiere, Audition, After Effects, etc.)
• Demonstrated ability to manage creative projects from concept through execution
• Experience with multi-channel marketing and advertising strategies (radio, podcasting, direct mail, digital, etc.)
• Detail-oriented with strong project management and organizational skills
• Excellent verbal and written communication skills with the ability to present effectively internally and externally
• Interest in classical music and the performing arts
• Excellent editorial skills
• Comfortable working occasional evenings and weekends for events and content capture
• Collaborative, self-motivated, and solutions-oriented mindset

Salary: Salary range is $50,000-$60,000 commensurate with experience, expertise, and other qualifying factors.

Position Type and Work Hours: This is a full-time role requiring at least 2 days per week in office, possibly more when required. The manager must be able to work longer hours on night/weekends as necessary.

COMPENSATION & BENEFITS

• Competitive salary negotiable, commensurate with qualifications and experience
• A benefits package that includes:
  • Health insurance
  • Dental, Life, Short-Term and Long-Term Disability Insurance, paid entirely by the BSO
  • Generous paid time off, including annual, personal and sick leave
  • 403(b) Plan
  • Flexible Spending Accounts
  • Health Savings Account
  • Employee Assistance Program

 

HOW TO APPLY

 

Please submit a cover letter, resume, portfolio, and salary requirements to marketingjobs@BSOmusic.org by Monday, May 28, 2025.

Relocation assistance is not provided.

EOE/M/F/V/D

The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences of relief, to equalize peak work periods or otherwise to balance the workload.

 

THE BALTIMORE SYMPHONY ORCHESTRA

For over a century, the Baltimore Symphony Orchestra (BSO) has been recognized as one of America’s leading orchestras and one of Maryland’s most significant cultural institutions. The orchestra is internationally renowned and locally admired for its innovation, performances, recordings, and educational outreach initiatives including OrchKids. With the 2005 opening of The Music Center at Strathmore, the BSO became the only major American orchestra with year-round venues in two distinct metropolitan areas, both specifically designed with the orchestra in mind. The 2024-25 season represents the 20th anniversary of the BSO as Founding Partner at The Music Center, with annual concert seasons of 32+ concerts and an expanding line up of educational and community partnerships including a multi-year performance/educational residency at The Clarice in partnership with The University of Maryland.

In 2022, the BSO once again made musical history with its announcement that Jonathon Heyward would succeed Music Director Laureate and OrchKids Founder Marin Alsop as the Orchestra’s next Music Director. Heyward began his five-year contract in the 2023-24 season.

More information about the BSO can be found at BSOmusic.org.