Department:      Marketing and Communications
Reports to:         Director of Communication
Classification:   Full-time, Exempt

 

 

THE BALTIMORE SYMPHONY ORCHESTRA and ORCHKIDS

For over a century, the BSO has been recognized as one of America’s leading orchestras and one of Maryland’s most significant cultural institutions. As the largest cultural institution in Maryland, the BSO is internationally recognized and locally admired for its innovation, performances and recordings, and educational community initiatives including OrchKids. Launched in 2008, OrchKids provides children educational resources and fosters social change through the power of music in some of Baltimore’s under-resourced communities.

 

BSO: AT A GLANCE

•      Operating budget FY 21/22:	Approximately $30million
•     Orchestra members:	79 Players; 2 Librarians
•     Administrative Staff:	75 Employees
•     OrchKids Program Staff:	75 Team members

 

JOB SUMMARY
The Social Media and Publications Coordinator works closely with the Director of Communications and other members of the Communications department, including SVP, Marketing & Communications, musicians, and consultants, to achieve excellence in the BSO’s content-driven communications. This includes developing and implementing a strong social media strategy as directed, managing the BSO’s official social media platforms, and creating engaging social media content, as well as aiding in the production of major print and digital publications, all in alignment with the organization’s strategies and goals.

The Social Media and Publications Coordinator oversees the day-to-day management of the BSO’s official social media platforms (Facebook, Twitter, Instagram, YouTube, and LinkedIn), including content creation, data analysis, and customer support. The position works closely with the BSO’s Marketing department to aid in paid social media efforts and concert promotion, as well as with colleagues in other departments to stay informed and source content of institutional programs, happenings, and news.

The Social Media and Publications Coordinator also serves as a production coordinator for the BSO’s printed and digital publications, including the BSO’s bi-monthly program magazine Overture. The Coordinator works closely with Baltimore Magazine to implement a production schedule that creates and implements an internal editing and routing schedule of Overture.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES

Social Media and Digital Content

• Develop and implement a robust calendar of organic human interest, institutional, and promotional content that builds brand awareness and drives engagement on the BSO’s Facebook, Twitter, Instagram, YouTube, and LinkedIn social media platforms
  • Work with colleagues to provide oversight of the OrchKids and BSYO social media pages to strategize and analyze content, including ensuring appropriate cross-integration with BSO official channels
• Use Sprout Social to report quarterly on social media engagement, growth, and audience
• Establish social media partners and relationships with social media influencers
• Monitor and respond to inbound messaging and customer service issues on the BSO’s social media platforms in collaboration with the Patron Support team
• Coordinate with Marketing colleagues on paid social campaigns and compelling video and written content for BSOmusic.org
• Report quarterly on social KPIs and campaign analytics to gauge success and inform future content planning

Publications

• Maintain, update, and implement a production schedule, establishing and communicating deadlines and routing to appropriate internal parties.
• Coordinate with program annotators and/or program publishers (assets and deadlines)

• Collect, edit, and proof-read content
• Participate in the determination of editorial content, and incorporate editorial content where appropriate into social media and digital content

 

PR and Misc. Support

• Collaborate with Communications team to develop promotional ideas, pitches, and content
• Attend BSO events to capture content
• Assist with execution of PR events, providing on-site support if needed
• Maintain current musician and key staff biographies and photos
• Assist with administrative duties in Communications department including media tracking, monitoring, and clip management
• Other duties as assigned

 

QUALIFICATIONS AND CAPABILITIES

• 1-2 years of social media experience, preferably in a performing arts setting
• Bachelor’s degree in communications, English, journalism, digital media, or related field
• Demonstrated proficiency of communications technologies and social media platforms, including Facebook, Twitter, Instagram, YouTube, and Spotify.
• Strong content creation and photography skills.
• Excellent writing skills for a variety of platforms
• Highly skilled to proofread for grammar, spelling and punctuation with a high degree of accuracy
• Superior organizational skills, attention to detail and an ability to meet deadlines
• Proficiency with Microsoft programs
• Must demonstrate initiative and strong problem-solving skills and be able to participate successfully in a fast-paced environment with multiple projects at once
• Knowledge of the performing arts preferred

 

 

COMPENSATION AND BENEFITS

• Competitive salary negotiable, commensurate with qualifications and experience
• Health insurance: two options to choose from; all at low cost to the employee
• Dental, Life and Long-Term Disability Insurance, paid entirely by the BSO
• Generous paid time off, including annual, personal and sick leave
• 403(b) Plan
• Health Savings Account, employer contributes portion
• Flexible Spending Accounts, including Medical and Dependent Care
• Employee Assistance Program
• Free/discounted tickets to BSO concerts
• Hybrid Work Schedule available, depending on position requirements

 

The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences of relief, to equalize peak work periods, or otherwise to balance the workload.

OUR CULTURE AS AN EQUAL OPPORTUNITY EMPLOYER

The Baltimore Symphony Orchestra and OrchKids use the BSO mission and shared values (Appendices) to govern decisions, actions, and behaviors. These values guide how we conduct our work and professional relationships: Creativity, Respect, Excellence, Education/Engagement, and Diversity. We are focused on a people-first culture for our patrons and our entire BSO family.

 

The BSO is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, differing physical abilities, genetic information, age, parental status, military service, other non-merit factors.

 

The BSO is committed to improving and protecting the health of our musicians, staff, and our communities. We comply fully with the COVID-19 requirements of the state of Maryland and the city of Baltimore. It is required that employees be fully vaccinated against COVID-19 and provide proof of vaccination as a condition of employment.

APPENDIX I:  BSO MISSION

The BSO performs the highest quality symphonic music of all eras that nurtures the human spirit. The BSO is committed to engaging, inspiring, educating, and serving diverse audiences and to enhancing the State of Maryland as a cultural center of vitality and importance.”

_________________________

APPENDIX II:  BSO SHARED VALUES

In October 2021, the BSO Board of Directors approved the following shared values, or “BSO Creed”:

CREATIVITY

• We believe the BSO is first and foremost an artistic institution that is dedicated to the finest creative musical expression.
• We seek to facilitate opportunities for creative approaches that allow musicians, staff, board, and partners to collaborate to serve our mission.
• We strive to inform all decisions with our commitment to innovation and continuous improvement.

RESPECT  

• We believe the BSO should value, appreciate, and treat all individuals – patrons, staff, musicians, guest artists, and volunteers with compassion, respect, and dignity.
• We seek to create a welcoming, safe, and enjoyable environment for all.
• We strive to embrace all human differences and commit to caring and civility towards all with whom we work and serve.

EXCELLENCE   

• We believe it is an honor to present great music to stir and nurture the soul.
• We seek to attract, develop, and retain the best talent in all musicians, staff, board, and volunteers. Everyone who works at the BSO has an important role to play in our success.
• We strive to act with uncompromising integrity and transparency.

ENGAGEMENT / EDUCATION  

• We believe deep connections to the diverse communities we serve are essential to our mission.
• We seek to inspire and educate with powerful and meaningful musical experiences for audiences of all ages.
• We strive to nurture the talents of musicians of all ages with accessible educational initiatives and programs.
• We strive to create a culture where musicians, staff, board, and volunteers communicate, collaborate, understand, and appreciate each other’s work.

DIVERSITY

• We believe diversity, equity, inclusion, and belonging – with respect to race, gender, and personal identity – are cultural and strategic imperatives.
• We seek to create a culture of excellence that ensures access and inclusion of diverse voices in all that we do.
• We strive to use the universal language of music to bring people together and embrace our multicultural society.